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Friday, February 24, 2012

Sunny Sleevez on CNN – Win your own Oscar Swag & Discount



sun sleeves, oscar statue, sunny sleevez
Even here in Los Angeles,  the land of the dazzling-white Hollywood grin, you’d be hard pressed to find an Oscar winner beaming wider than yours truly this weekend.
The reason I’m in such high spirits are due to all the fabulous write ups we have had in the media this week but none quite so thrilling as the CNN interview with Swag Diva, Lisa Gal who puts together the amazing Gift Baskets for the A-listers staying at the Four Seasons Hotel for the Oscars this weekend.
Not only are Sunny Sleevez pictured (blue tribal sleeves on the left) but also a name check (even if misspelled) at the top of the article so a big thanks to Lisa and CNN and to celebrate we will give away some OSCAR SWAG this week.
We will pick 5 yes FIVE WINNERS who will receive 1 of the following 5 FREE GIFTS!
ENTER TO WIN YOUR OWN OSCAR SWAG 
    You will get 1 entry for each of the following
  1. follow us on twitter @SunnySleevez,
  2. tweet #SunnySleevez protects the red carpet   http://bit.ly/zKx5Hm win your own #OSCAR #SWAG @SunnySleevez ends 3/2 RT
  3.  ”like” us on facebook /SunnySleevezInfo
  4. follow this blog,
  5.  comment on here with your entries
Winners will be chosen at random March 2nd

Wednesday, February 22, 2012

Sunny Sleevez Protects the Red Carpet at the 84th Oscars – The Unmissable Summer Sun-Block Buster


Over the next few days, some of the world’s most recognizable faces will be gathering inHollywood for the film industry’s most prestigious awards ceremony.
The 84th Oscars are being hosted for the 9th time by Oscar veteran Billy Chrystal, with guest presenters that include Michael Douglas, Tina Fey, Halle Berry, Bradley Cooper, Chris Rock, Tom Cruise, Penelope Cruz, Cameron Diaz, Tom Hanks, Angelina Jolie, Rose Bryne, Milla Jovovich, Ellie Kemper, Jennifer Lopez, Melissa McCarthy, Wendy McLendon-Covey, Maya Rudolph, Ben Stiller, Kristen Wiig and Emma Stone.
For those lucky A-listers staying at the swanky Four Season Hotel in Beverly Hills this weekend win or lose no one will be going home empty handed as they will be greeted by a luxury swag bag provided by Hollywood Baskets, the exclusive gifting service used by stars and studios.  These gift bags are packed with amazing items and have a value that runs into thousands of dollars 
Sunny Sleevez 50+ UPF sun protection sleeves were chosen to be included in these exclusive, luxury-packed goody bags.
Sunny Sleevez are light-as-a-feather, UV-fabric, sun blocking sleeves that can be worn with a regular short sleeved top to protect arms and top of hands from sun damage.
Sunny Sleevez was created by Dashiel St. Damien a mother who had moved from the UK to LA and struggled to protect her fair skinned children in theharsh California sun.
Dashiel, (a freckly red head herself), was advised by her doctor not to put sunscreen on her baby until he was at least 6 months old as this could trigger allergies.
Frustrated by having to keep her little one in the shade, or have him totally over heated in long sleeved tops she created UV blocking fabric sleeves that are easy to “Slip on in the Sun, and Slide off when done!”
The highly breathable fabric blocks 99% of UVA & UVB rays, and is worn with a regular short sleeved to  allow cooling under arm ventilation. The addition of fabulous designs added to the kid appeal, featuring fun tattoo-inspired designs like dragons, flowers and even 3d butterflies with wings that actually flutter.
Says Dashiel “mornings used to be a nightmare with my son running away as I tried to sunscreen him. Then I found out that sunscreen takes 20 minutes to even start working and has to be reapplied every 2 hours, so it wasn’t working on the way to school and had expired long before he went out at lunch. All that struggle for no protection!” 
Skin cancer is now the most common form of cancer in the USA, with 1 in 5 Americans diagnosed. It has been reported that just 1 serious sun burn in childhood can double the risk of skin cancer in later life.
Unfortunately many sunscreens to not give good protection. 
In 2010 the environmental working group release a study that showed that of the top selling 500 sunscreens tested, only 8% actually did what they claimed & many did not block UVA rays, a leading cause of melanoma & contained some really worrying chemicals.
Using a physical barrier like sun protective clothing which blocks UVA & UVB rays is very important, & means you can see where you are protected. 
Using Sunny Sleevez parents can once again look forward to ending “Sunscreen Battles” and the enjoy the summer without the sun (block) screams from sun lotion accidently rubbed in eyes.
Sunny Sleevez have been popular with adults too who use  `Sunny Sleevez” for gardening, running, golf and those with skin conditions like lupus. One of the most popular uses for sun sleeves are for drivers many of whom keep a pair permanently in the car to prevent “truckers tan!”
Sunny Sleevez are also a greener choice keeping toxic chemicals out of the ocean and using green techniques in manufacturing including water reclaiming, solar curing and 0 waste.
Sunny Sleevez are now available around the world from the UK to Japan, in many US boutiques and malls as well as online.
Tweet@ SunnySleevez 
Sunnysleevez.com
Sunny Sleevez a Los Angeles based company that makes UV sun protection sleeves that give instant chemical free sun protection for arms and top of hands for babies, kids and adults.
Sunny Sleevez – As recommended by Good Morning America & Triathlete Magazine & received Creative Child Magazine’s parent tested “Top Choice” Award for safety.
sunnysleevez.com

Tuesday, February 21, 2012

Finding your target market Avatar


Getting to know your target market is probably the MOST important thing you will ever do in your business. Really dialing into this (one) person is the key to your success. Grab and pen and paper and make a quick list of the ideas I give in this short video and get cracking on your ideal avatar. Love to know what you come up with so be sure to share it with me.

Friday, February 17, 2012

London Fashion Week – “It’s safer to fake it” say fashion industry’s top model agencies


It’s London Fashion Week and the biggest news story is what you won’t be seeing on the runway this week, as directors from the fashion industry’s top model agencies condemned sunbed-induced tanning.
The directors of Next, Storm, Elite, Premier Model Management, Oxygen and Union say they have committed themselves to a zero-tolerance approach to sunbed use for all of their models.
The move is part of Cancer Research UK’s R UV UGLY? campaign, which was created up to raise awareness of the dangers of using sunbeds.
Sarah Doukas, founder of Storm Models and the woman who discovered Kate Moss, said: “On the catwalk, being tanned is simply not desirable and certainly not worth jeopardising your health for.”
Cancer Research’s R UV Ugly campaign found that skin cancer rates have  quadrupled over the past three decades, and that a SINGLE use of a sunbed before the age of 35 increases the risk of malignant melanoma by 75 per cent.
A spokesperson for the charity said: “If you feel you must have a tan, it is safer to fake it.”
As the shows for the autumn/winter 2012 season get underway today, any glowing flesh peaking out skirts will either be natural, or expertly sprayed on to models backstage.
Finally a runway style that’s affordable and looks good on everyone, so don’t be afraid to look pale and interesting, it’s the height of fashion!
The move comes ahead of London Fashion Week, which begins today [17 February].

Tuesday, February 14, 2012

Sunny Beadz on Sunny Country Radio – The Band Perry snags some SWAG


Los Angeles, CA.
Sunny Beadz got an on-air shout out during an interview with Hollywood Baskets SWAG-Diva, Lisa Gal broadcast on Sunny Country Radio.
Along with Lisa were  ’best new artist’, nominees  The Band Perry who made sure to nab some Sunny beadz bracelets along with a whole bag of fabulous goodies.
The band of cool-coiffed siblings, whose song “All Your Life” is currently the No. 1 country song on Billboard, said they were “over the moon” about the whole Grammy experience.
They  were thrilled about performing with country star Glen Campbell during Awards telecast.
They were most excited to see Paul McCartney, in front of whom they’d already rehearsed.
“I can’t believe we sang for a Beatle!” gushed Kimberly.
Sunny Beadz can be found online at www.sunnybeadz.com  as well as in many premier gift and souvenir stores.
WIN YOUR OWN ROCKSTAR SWAG
    You will get 1 entry for each of the following
  1. follow us on twitter @SunnySleevez,
  2.  ”like” us on facebook /SunnySleevezInfo
  3. follow this blog,
  4. check out www.sunnybeadz.com leave a comment on here about your favorite product
Winners will be chosen at random on valentines day
sunnysleevez.com

Friday, February 10, 2012

Sunny Beadz “Magic” Jewelry added to 54th Grammys Swag basket


Over the next few days, some of the world’s biggest rock The 54th Grammys are being hosted by  LL Cool J with Adele , Katy Perry, Lady Gaga, Rihanna, Pink,  Christina Aguilera, Mumford & Sons, The Black Keys,  Foster The People, & Maroon 5 are amongst this year’s nominees.stars and hottest up-and-comers will be gathering in Hollywood for music’s biggest and most prestigious awards ceremony. In the hottest new artist category The Band Perry, Bon Iver, J. Cole, , Skrillex will be crossing their fingers whilst watching performances by many of those nominated as well as The Band Perry, Bon Iver, J. Cole,  Skrillex.
 For those lucky A-listers staying at the swanky Four Season Hotel in Beverly Hills this weekend win or lose no one will be going home empty handed as they will be greeted by a luxury swag bag provided by Hollywood Baskets, the exclusive gifting service used by stars and studios.
Sunny Beadz UV jewelry collection was chosen to be included in these exclusive, luxury-packed goody bags.
Sunny Beadz launched in 2011 as a fashionable reminder to protect your largest organ. Skin cancer is now the most common form of cancer in the USA, with 1 in 5 Americans diagnosed.
Often some of the worst damage occurs on cloudy summer days when the UV rays are just as strong but the temperature is cool.
To combat the uncertainty this poses for many people, Dashiel St. Damien (creator of UV blocking Sunny Sleevez) designed Sunny Beadz, a line of jewelry that features UV color-changing beads, complemented with permanent color beads and beautiful charms.
The UV beads on the Necklaces, bracelets and key-rings are white indoors and instantly change to different colors in UV light, the stronger the rays the brighter the color. People are becoming more and more aware of the importance of enjoying the great outdoors safely, but often we just don’t realize how strong the sun is, as most sunscreens take at least 20 minutes to start working, you don’t want to wait for a burn before covering up.
This is especially important for children for whom just one serious sun burn can double their risk of skin cancer in later life.
I’m a red head from London, since moving to LA I have been very aware of protecting my skin. It can be hard to get kids to take sun protection seriously though, and mine would grumble about applying sunblock especially in the early morning, or during those hazy days of “June gloom.”
Often the sun just doesn’t seem that strong but we got several nasty burns, which convinced me to find a way forthem to be able to tell when they need to cover up.
Wearing Sunny Beadz  turns your kids into UV detectives, and is a great reminder to adults too.  My son’s favorite is a necklace featuring a shark jaw, my daughter, who loves all things pink, has several of our necklaces to go with every outfit including butterflies, hearts and our newest necklace featuring a colorful flip-flop.
One thing they both agree on, they LOVE to point out the beads have changed colors and we need to cover up!”
In the past few years millions of pieces of jewelry imported from china have been recalled due to unsafe content. To combat this concern all Sunny Beadz charms and beads are made in the USA.
Sunny Beadz can be found online at www.sunnybeadz.com  as well as in many premier gift and souvenir stores.
    Want to snag some of our rockstar SWAG?
    You will get 1 entry for each of the following
  1. follow us on twitter @SunnySleevez,
  2.  ”like” us on facebook /SunnySleevezInfo
  3. follow this blog,
  4. go to www.sunnybeadz.com leave a comment on here about your favorite product
Winners will be chosen at random on valentines day
sunnysleevez.com